IIG News

Into Africa – the insurance industry is burgeoning

It’s unsurprising that South African companies across all sectors are expanding into Africa.  When you consider the GDP growth of 0.4% locally, versus Sub-Saharan Africa’s economic growth of 3.6%, it makes sense to do business in these emerging markets. In addition, barriers to entry for business in Africa are far less stringent than those in Europe.


Leveraging opportunities on the African continent is not only astute but logical and has been a focus for private equity companies and private investors.


‘That said,’ says Richard Hood, CEO of Olea South Africa – specialist brokers in risk management and consulting – ‘doing business in Sub-Saharan Africa requires intimate knowledge of the insurance legislation and regulation.’

As of 31July 2023, Apio Group has formally rebranded to Olea South Africa after becoming part of Olea Group of companies in 2021. Clients will benefit from Olea’s Unique Selling Point as the only Pan African broking business in South Africa, with an extensive footprint operating in North, West, Central, East and Southern Africa (24 territories in total). Olea South Africa offers a blend of South African expertise and market capacity, with locally based servicing capability for both domestic and cross border operations. ‘In addition, says Hood, ‘the globalisation of business means we are perfectly equipped with a head office in Paris and a strong African presence.’

Why a South African portal for insurance in Sub-Saharan Africa?

The Group provides service to companies investing in Africa, as well as local brokers not established on the continent.


Hood says, ‘South Africa’s financial system is highly developed and advanced technologically. This supports clients going into Africa who need to comply with local legislation but want full access to SA capacity and capability. The advantage of having a physical presence in each territory allows us to structure integrated solutions which accommodate regulatory requirements. Olea South Africa is a viable alternative to the traditional corporate insurance brokers in Africa through our extensive network, led by owner-managed businesses, which brings a different culture and client engagement.’

Interestingly, 70% of insurance premiums on the African continent are paid in South Africa. This is due to a greater scope of products and it’s an ideal platform from which to reinsure into the South African market if a specific offering is not available.


A unified approach

Through Olea, clients are able to reinsure into the South African market. Hood explains, ‘If a company invests in multiple countries, it can be quite fragmented dealing with different partners and brokers. We are able to leverage Olea’s buying potential, through an integrated programme which provides economies of scale, efficiency and uniformity. Obviously, all legal aspects and compliance will be respected thanks to our local presence.’


Vincent de Charnacé, CEO East and Southern Africa, says, “Having boots on the ground is imperative in Africa where insurance regulations are country specific. Olea is licenced and compliant in each of the different regions and, apart from ensuring the broker and the clients are protected, we would not do anything to jeopardise our licence.


Hood says, ‘Olea is a member of the Financial Intermediaries Association (FIA) which represents the top insurance brokers in South Africa, with a focus on maintaining the industry’s rigorous professionalism and integrity. We are committed to upholding FIA’s constitution and respecting its Code of Conduct. In addition, the company belongs to the French South African Chamber of Commerce.

’Our clients demand transparency and information especially when they have multiple country operations,’ says Charnacé. ‘Our unique in-house reporting tools, provide all of the data including access to their portfolios, claims, history and any other documents on a dashboard at the touch of a keyboard.’


In 2021, Africa’s insurance premiums (life and non-life) amounted to 74 billion US dollars. This continues to expand, creating more opportunities for business and the concomitant insurance whether it be in construction, mining or the transport industry.